Saving Your Costs In The Development Phase - Spencer Kinney

Hiring a UX designer is cheaper than hiring a developer. An experienced UX designer can predict the usability issues so that they could be immediately fixed to ensure customer satisfaction. Testing your product in the design stage helps to avoid making changes later on when it’s more experience, both from a financial standpoint and customer satisfaction standpoint. As mentioned earlier, even one bad experience is enough to push a customer away, therefore it is recommended to check the usability issues in this stage only.

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